|
KMID : 1011420160210030173
|
|
Journal of Korean Ophthalmic Optics Society
2016 Volume.21 No. 3 p.173 ~ p.179
|
|
|
A Study on Selection Attributes and Information Sources of Optical Shop
|
|
Cha Jung-Won
|
|
|
Abstract
|
|
|
Purpose: This study is to help assist in the management of optical shops by using the importance sequence of optical shop selection attributes, which is related to the consumer"s selection method of consumer, and by using the importance sequence of optical shop information sources which is related to a route for optical shop selection.
Methods: Customer surveys were conducted from March 10 to March 31, 2015 targeting customers who have visited an optical shop in Seoul and Northern Gyeonggi-do regions. The analys method was descriptive statistics and data were analyzed by utilizing SPSS v.10.0 statistical package program.
Results: The highest ranking five attributes among the importance of optical shop selection are “friendliness and politeness of staff”, “cleanliness of an optical shop”, “quick resolution of customer"s complaints by staff”, “eyes examination and glasses dispensing skill of staff”, “customer"s complaints and claims handling”. The lowest ranking five attributes among the importance of optical shop selection are “provide free gifts”, “scale or size of an optical shop”, “opening time and closing time”, “convenient parking facilities”, “favorable countenance of staff”. The two highestr ranking criteria among the importance of optical shop information sources are “previous utilization experience”, “recommendation by a relative, a friend and a family etc”. The two lowest ranking criteria among the importance of optical shop information sources are “advertisement” and “spatial exterior view of optical shop”.
Conclusions: It is shown that the important thing in management of an optical shop is an inner caliber like ability of ophthalmic optician, interaction with customers, and previous utilization experience rather than external factors like advertisement, exterior view, and bonus gift.
|
|
|
KEYWORD
|
|
|
Selection attributes, Information sources, Optical shop, Management
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|